Outdoor Advertising YBT
CGI animation Pza. Callao, Madrid
Development of a realistic CGI animation. It is an animated advertising trompe l'oeil for Young Business Talents sponsored by ESIC and NIVEA.
The idea was that people passing below would have the feeling that someone was actually climbing a ladder and would tend to look. It was projected for 10 days on the giant screen of El Corte Inglés in Plaza del Callao in Madrid.
Client: Young Business Talents